You might not be able to afford to go on a trip or a fancy restaurant but you can afford to take your friends and wife or girlfriend and go to a movie,” Taylor said.Įllen Burstyn-starring Queen Bees, also targeted (to an older demo) debuted to $328,300 at 500 locations for an average per screen of $657. “I feel sorry for anybody that bets against the theatrical world. It’s a follow on Meet The Blacks from 2016. Hidden Empire oversaw a highly-targeted rollout and marketing push to a Black demo for the film with Mike Epps as Carl Black facing off with a neighbor from hell (Katt Williams), a pimp who may also be a vampire. Sold-out shows were testament the movie’s “core audience that never gets films served to them,” he said. Viewers who are appreciative of this type of genre feature or are intrigued by the positives will get a lot out of the film.'Moonage Daydream' Rocks On Imax - Specialty Box Office This ends the film on a sour note and is a part of what holds it back.Ī highly likable and enjoyable genre effort, that “House Next Door” comes off with more positives than negatives that deem it one of the more impressive features in the style with a lot to really like. That also comes to pass in the finale, with unexplained possessions, overwrought chases with little emotional impact, and curiously unexplained reasoning that drags on with a meandering sensibility to it all. Likewise, the focus on the Chinese ancestral figures at the start of the film being brought in and introduced as the real culprit for the hauntings through a lengthy and unnecessary flashback, feels unfocused in places. Despite building up her character, the determination to pin everything on her rebellious attitude and unconventional taste in music and movies as a cause for everything, seems shortsighted and hypocritical. Working within the confines of a typical possession film is fine enough here but to add in various unnecessary backgrounds for the reasoning behind why Jenny is the chosen target is piled on needlessly. This overly complicates matters as a result. The main detriment is that Rau’s screenplay has a lot more going on than there really needs to be. That said, “House Next Door” does have some slight drawbacks. Armed with a fantastic technical brilliance that makes the sequences feel all the more chilling and enjoyable during the shocking setpieces, there are a lot of positives on display. The spectacle and action featured here are quite fun as they utilize the house to their advantage creating several high-energy set pieces that are rather exciting and thrilling as the protagonists battle the possessed individuals. When the attempts are made at spiritual healing with professionally-conducted rituals and advanced medical treatments, their failure to solve the issue attacking Jenny steers this towards the supernatural realm. Featuring the expected but no-less-impactful possession scenes, including staring ominously into the distance, unearthly screaming and unnatural bodily contortions, the build-up of something’s wrong beyond their normal avenues of expertise, gives this really likable features. The early scenes of Jenny acting weird are the perfectly innocuous and innocent-seeming but malicious sequences once you know what’s really going on, that serve to set the storyline in motion. This setup allows “The House Next Door” to really let loose with its supernatural hauntings.
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